Pastel Nightmare

I thought this episode of Black Mirror was interesting, and kinda comments on our own social media influenced society today, but I also thought it was really unfair that having a high rating means better perks. Or, rather, that having a low rating means you can't do a lot of things. Money seems absolutely worthless in this society, since having close to five stars means you can pretty much get whatever you want.
I wonder, though, at what point in someone's life is this system truly implemented? I don't think they could force this type of thing on children, and it certainly didn't seem to matter to Naomi who anyone was before she became who she is now. The whole thing sort of reminded me of having good or bad credit score, except way more extreme.
This system works well if its meant for everyone to be overly fake nice to everybody they meet and live fake lives in order to get better perks, but if it was created in order to put the best people, or the kindest and most charitable people on top, then it would have definitely failed from the beginning. Of course, there's no real way of telling who is fake and who's not in this world, and the fact that you have to look through everyone's posts and stuff right in front of them, with them knowing, just seems really awkward and stressful.